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Marketing is a very wide discipline. But everything what we know can be easily made more simple. I will try to explain few marketing tips.

Marketing is all about selling. This area of activity starts to work when consumer starts to think about new buying.
All the process can be easily divided into 5 parts. I have described each one a little bit.

1. Recognition of a problem
Reason for getting new stuff always differs, but the result is one- buying something, whether you need a new sofa (old one broke) or want to impress your neighbors.
Example. You have hammer in garage, simple, with rubberized handle. Then you notice an advertisement about new patented hummer with titanium handle and with super fit. You can would like to buy it, but to you really need?

2. Information search
I think biggest part of humanity think before buy, at least I hope so. So they are reading reviews, asking friends, colleagues. Person want to know maximum about product. Is it good, what about the quality and so on.
Example. You TV is getting old? Our new Super- Plasma ultra- thin TV gives you superb quality and immense sound. Sounds familiar to you, right?

3. Viewing alternatives
After product is selected, consumers start to search for alternatives. For example, if there is any other HD TV with similar specs but cheaper?
Example. Looking for a new car? Check grand new Kia SuperPricless. Engine 1,4 liters, interior from unique blue plastic, and car wheels included in price!

4. Deciding
Here consumers decide, do they really need this product or not. Maybe all that was emotions, and the do not need a new Lambo in the garage, because they already have Veyron.
Example. You still thinking about new house? Do not think, just buy! Our well trained brokers will suck out all money what you own. And the loan interest is only 25%!

5. Bought stuff appraisement
The product is in your hands, time has come enjoy it fully. Did it suit you, or there are some things you would like to change?
Example. Not satisfied with your new buying? We will buy it back and make some discount personally for YOU in our store.

Those 5 topics describe all the way it takes consumer to buy something. And everywhere the marketing can be applied. I will not write how to act exactly in every situation, because it is so unique, and you all can make it yourself.